Specialist pan-African
agribusiness advisory firm
United Kingdom ·
Kenya
Our team

People with first-hand agribusiness experience, not just analytical expertise.

Our advantage is not a methodology. It is a team that has operated, financed and advised across African agriculture for years, and knows the sectors from the field, not the spreadsheet.

Leadership

The people behind the advice.

We are operators, investors and advisers who have spent our careers inside African agribusiness, in the field and in the boardroom, financing, building and running the businesses we now advise. That first-hand experience is what lets us see what matters and turn it into decisions that hold.

Andrew Ritchie +

Andrew Ritchie

Founder & Managing Director

Twenty years in African agriculture, fifteen of them living and working on the continent. Former Group Finance Director for Africa at Finlays (Swire) and CFO of Mavuno Group in Kenya, with a period as an investment manager at ALTIMA Partners in London. Combines hands-on experience inside operating agribusinesses with a deep local network. FCMA, with a BSc (Hons) in Agricultural Business Management from the University of London.

Andrew Ritchie

Founder & Managing Director
Irene Mue +

Irene Mue

Director

Close to two decades shaping market-led growth across African agriculture, with deep expertise in strategy, market systems and partnerships across value chains from horticulture and floriculture to dairy and high-value export crops. Formerly Director of Strategy and Partnerships at RTI International for the USAID KCDMS project and Agriculture Manager at 60 Decibels, she leads Agri Frontier's Consulting practice. She holds a BSc in Physics and is pursuing an MSc in Entrepreneurship and Innovation Management from the University of Nairobi, with executive education at Cambridge and Oxford.

Irene Mue

Director
George Kanyeki +

George Kanyeki

Director

Over ten years in agribusiness consulting and corporate finance across East and West Africa, working the value chains from primary production through processing to market access. Pairs deep sector knowledge with commercial discipline across strategy, market systems and transaction advisory. Formerly Senior Corporate Finance Consultant at PKF Consulting, now a Director in Agri Frontier's Consulting practice. A CPA who has passed CFA Level I, with a Business Administration degree from the Technical University of Mombasa.

George Kanyeki

Director
Dennis Onyango +

Dennis Onyango

Investment Director

Investment professional working across African and global markets, with expertise spanning deal sourcing, portfolio management, fundraising and investment readiness. Previous roles include Deputy Managing Director at Oxford Seed Fund, consulting at Mesh Venture Partners and mentoring at Bridges for Enterprise. He holds an MBA from the University of Oxford, executive education (High Impact Leadership) at INSEAD, and a BSc in Economics (Hons) from the University of Ibadan.

Dennis Onyango

Investment Director
Mercy Ndunge +

Mercy Ndunge

Senior Agribusiness Consultant

Over eight years advising agribusinesses across East and West Africa on strategy, investment readiness and value chain development, with engagements spanning horticulture and floriculture, cereals, dairy and agricultural mechanisation across nine countries. Works hands-on with owners and management teams to strengthen how a business operates and ready it to scale and raise capital. She holds a BSc in Economics and Statistics from Kenyatta University and a CPA, and is pursuing an MSc in Finance at the University of Nairobi.

Mercy Ndunge

Senior Agribusiness Consultant
Annabell Okendo +

Annabell Okendo

Senior Investment Analyst

Over eight years of experience in financial analysis, transaction advisory, auditing and investment support. She is currently a Senior Investment Analyst at the Agri Frontier Growth Fund, where she supports investment origination and analysis, due diligence, financial modelling and portfolio monitoring. Previously, she was a Consultant at Agri Frontier Growth Hub, supporting SMEs with investment readiness, governance, access to finance and growth strategy, and earlier worked as a Senior Financial Analyst and auditor at KPMG East Africa. She holds an MBA in Strategic Management from USIU-Africa, a Bachelor of Commerce in Finance from the University of Nairobi, and is a CPA.

Annabell Okendo

Senior Investment Analyst
Fridah Gitau +

Fridah Gitau

Agri-Business Consultant

Advises agribusinesses, investors and development partners on growth, commercialisation and investment readiness across Africa. Works with founders and management teams to assess business models, spot growth opportunities, strengthen commercial plans and prepare businesses to engage investors and raise capital, with a practical read on the constraints shaping Africa's agri-food sector. She holds an MSc from the University of London and a BCom in Finance from the University of Nairobi, and is an ACCA affiliate.

Fridah Gitau

Agri-Business Consultant
Careers

Work where it matters.

We hire people who combine sector knowledge with time in the field. If you want your work to shape African agribusiness, not just describe it, we'd like to hear from you.

Get in touch