How Agri Frontier collects, uses and protects the personal data of visitors to our website and people who contact us.
Last updated September 2026
This policy explains how Agri Frontier handles personal data collected through this website and when you get in touch with us. We are committed to protecting your privacy and to processing your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 in the United Kingdom, the Data Protection Act, 2019 in Kenya, and applicable data protection law in the other markets where we operate.
Agri Frontier Limited, registered in England and Wales under company number 07306915, is the data controller responsible for the personal data collected through this website. Together with its subsidiary Agri Frontier East Africa Limited, registered in Kenya (together "Agri Frontier", "we", "us" or "our"), we are an agri investment and agri-business advisory firm with offices in the United Kingdom and Kenya.
Our registered office is at The Alliston Centre, Stroud Road, Cirencester, GL7 6JR, United Kingdom. If you have any questions about this policy or about how we handle your personal data, you can contact us at info@agrifrontier.com.
We collect personal data that you provide to us directly, and a limited amount of technical data that is collected automatically when you use our website.
When you complete our contact form or email us, we collect your name, email address, the area of our business you are interested in and the content of your message. When you subscribe to our updates, we collect your email address. When you visit the website, we and our analytics providers may collect technical information such as your IP address, browser type, the pages you view and how you arrived at our site, through cookies and similar technologies.
We use the information you provide through the contact form or by email to respond to your enquiry and to correspond with you about our services. Our legal basis for this is our legitimate interest in responding to enquiries and, where relevant, taking steps at your request before entering into a contract.
Where you subscribe to our updates, we use your email address to send you insights and news about our work. Our legal basis is your consent, which you can withdraw at any time by using the unsubscribe link in any message or by contacting us.
We use technical and analytics data to operate the website securely, understand how it is used and improve it. Our legal basis is your consent for non-essential cookies and our legitimate interest in maintaining the security and performance of the site for cookies that are strictly necessary.
Our website uses cookies and similar technologies. Some are strictly necessary for the site to function. Others help us understand how visitors use the site, including through Google Tag Manager and associated analytics tools, so that we can improve it. Non-essential cookies are only set with your consent. You can manage or withdraw your consent at any time, and you can control or delete cookies through your browser settings, although disabling some cookies may affect how the website works.
We do not sell your personal data. We share it only where necessary with trusted service providers who act on our behalf, such as our website hosting provider, our email and newsletter platform, and our analytics providers, all of whom are required to protect your data and use it only for the purposes we specify. We may also disclose personal data where we are required to do so by law, or to protect our legal rights.
As a firm operating in the United Kingdom and Kenya, and working with clients and partners across Africa, your personal data may be transferred to and processed in countries outside the United Kingdom. Where we do this, we take steps to ensure that appropriate safeguards are in place so that your data continues to be protected to a standard consistent with UK data protection law.
We keep personal data only for as long as we need it. Enquiry correspondence is retained for up to 24 months after our last contact with you, unless it forms part of an ongoing or prospective business relationship, in which case we keep it for as long as that relationship requires. Newsletter subscription data is kept until you unsubscribe. We may retain certain information for longer where we are required to do so for legal, administrative or security purposes.
Under data protection law you have rights over your personal data. These include the right to access the data we hold about you, to have inaccurate data corrected, to have your data erased, to restrict or object to our processing, to data portability, and to withdraw your consent where we rely on it. To exercise any of these rights, please contact us at info@agrifrontier.com.
If you are not satisfied with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.
We may update this policy from time to time to reflect changes in our practices or in the law. Any updated version will be posted on this page with a revised date.